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11/18/2010 - Noble Juice announces The Children's Home the first of its Noble Causes

Contact: Jeff Worden, Worden Public Relations, +1-412-253-0816, jeff@worden-pr.com

Noble Juice Donates 20 Cents Per Bottle to The Children's Home

TAMPA, Fla., Nov. 17, 2010 /PRNewswire/ -- Noble Juice announced yesterday that it will donate 20 cents from the sale of its 32-ounce bottles in the Tampa market to The Children's Home, a center for struggling families and children.

Noble's goal is to donate $10,000 to the nonprofit organization during the campaign, which concludes Feb. 28, said company officials during an event at The Children's Home.

"We are delighted to support The Children's Home because of the outstanding work it performs," said Quentin Roe, president and chief executive officer of William G. Roe & Sons, the makers of Noble Juice. "As the third generation to manage our family business, I am blessed to be surrounded with family at work and at a home, giving me a keen appreciation for just how important family life is."

Roe added the alliance with The Children's Home is the first of what the company plans to be a series of similar arrangements with nonprofit organizations in key markets.

"We're grateful for Noble Juice's financial support and its sincere interest in helping to strengthen families and the children they love, nurture and keep safe here in the Tampa area," said Gerard H. Veneman, president and chief executive officer of The Children's Home. 

Reference to Noble Juice's donation to The Children's Home is part of an advertising campaign under way. News of the donation also appears on bottle labels.

Noble Juice is available in the Tampa-St. Petersburg area at Publix, Sweetbay and Whole Foods super markets.

About The Children's Home

Founded in 1892, The Children's Home is the oldest charity on Florida's west coast. The organization operates child-focused and family-centered programs in Hillsborough and Pinellas counties, and serves children throughout the Tampa Bay area.

Each year The Children's Home:

  • Strengthens 10,000 families and children at four locations providing family support, outreach and prevention services;
  • Supports 800 parents and children through therapeutic and traditional foster care homes, adoption services, community-based care and kinship services; and
  • Heals the trauma of abuse and neglect for 100 children in residence at The Children's Home. http://www.childrenshome.org/

About Noble Juice

Noble Juice is a subsidiary of William G. Roe & Sons, the largest tangerine packer in Florida. Founded in 1927, the family-owned business grows, harvests and processes specialty citrus fruit, which it markets worldwide. The Winter Haven, Fla., company launched its Noble Juice subsidiary in 1995 with the introduction of tangerine juice. In 2004 Noble introduced its first organic juice. And in 2008, Noble became the first juice to be packaged in a bottles made from all-natural, renewable resources. http://www.noblejuice.com/